Checkers®/Rally’s® is the nation’s largest chain of double drive-thru restaurants. With two drive-thru lanes and a walk-up window at our more than 800 locations, we are ideally positioned for today’s on-the-go guest. Known for our full-flavored, hand seasoned burgers, thick shakes and famous fries, Checkers/Rally’s provides the great tasting, fresh food with the robust flavors you crave – making our brand slogan, “little place.BIG TASTESM,” undeniable. 

Our mission is to serve top-quality meals at a great value with Guest-Obsessed© hospitality, speed and accuracy at our double drive-thru lanes, and to foster a culture where employees are well-trained and well rewarded and franchisees are supported in their endeavors to better the brand.

Our restaurants are just 700 square feet of burger flippin’, deep fryin’, double drive-thru fun that fit on just a half acre - providing a big break from expensive real estate costs. That small but efficient space makes our restaurants easy to operate and typically reduces overhead costs.

And just like cars through our drive-thru lanes, our buildings are all about speed. Our in-factory, modular construction makes it possible for franchisees to be up and running just weeks after the restaurant arrives on site.

But it’s not just about our buildings. Checkers/Rally’s full flavored, adult focused food is consistently ranked #1 or #2 in taste tests, especially our famous fries and signature Big Buford.

Our brand awareness has doubled recently. We’re the Official Burger of NASCAR and other sports teams, giving our brand a big, relevant presence in the lives of our guests.

The restaurant industry thinks we’re hot stuff, too. In recent years, Nation’s Restaurant News named us the Hot Again restaurant concept for our sizzling business performance and QSR Magazine named us the Best Drive-Thru in America.

Single Deals, Double Deals and Mix & Match menu gives guests value on their terms

TAMPA, FL - December 31, 2007 - Checkers Drive-In Restaurants, Inc., the nation’s largest chain of double drive-thru restaurants and parent company of both Checkers® and Rally’s® concepts, today announced the system-wide launch of its new Double Value MenuSM. Checkers/Rally’s has reinvented the fast food value menu concept by loading its Double Value Menu with a number of choices and flavors to satisfy any appetite. Unlike a typical value menu, Checkers/Rally’s Double Value Menu features Single Deals, Double Deals and Mix & Match, allowing its guests to get the food they crave at the price they want to pay, all day, every day.

Checkers/Rally’s Double Value Menu consists of 17 different items, delivering choice, flavor and value. The Double Value Menu features:
 

• Single Deals: Ten delicious items starting at $1.
• Double Deals: Seven full flavored, crave-worthy double burgers and chicken and fish sandwiches priced at "2 For" $3, $4 or $5.
• Mix & Match: Offering even more variety, all of the items on the Double Deals menu can be mixed & matched without sacrificing the "2 For" value.

"Our drive-thru guests are more value conscious than ever as they pay higher prices at the gas pump, but still want full-flavored, quality meals on the go. Checkers/Rally’s new Double Value Menu is designed to help our guests with great tasting options that leave them and their wallets full," said Terri Snyder, Executive Vice President and Chief Marketing Officer of Checkers Drive-In Restaurants, Inc. "For some of our guests, value means great food choices for a dollar. For others, it means two big burgers with big flavor at a small price. Our Value Menu choices appeal to both definitions of value, giving our guests the choices they want on their terms."

Checkers/Rally’s is known as the home of the "2 For" special limited time promotional offers, priced at two for $3, $4 or $5. With the introduction of its Double Value Menu, many of these extremely popular “2 For? offers are now every day additions to the Double Deals section of Checkers/Rally’s Value Menu. Even better, the Mix & Match menu allows Checkers/Rally’s guests to choose any two items from its Double Deals menu for the average combined value price (i.e. one Big Buford offered at "2 For" $4 and one fish sandwich offered "2 For" $3 would come to the value price of "2 For" $3.50).

"Our guests told us that they love the double patty, indulgent sandwiches featured during our '2 For' promotions, and they wish they could have them all the time. Now they can," said Snyder. "More than 60 percent of our guests who order our Double Deals eat both sandwiches themselves – this is a great value option for people with big appetites who love our signature, full flavored burgers."

Checkers/Rally’s new Double Value Menu is a permanent menu addition and is now available at most restaurants across the country. To promote the Double Value Menu launch, an interactive online game site was created at www.hungryasa.com. On the site, users can play a series of eating games for the chance to win printable coupons to Checkers and Rally’s.